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The Key To Dieting: Behavioral Change

One third of Americans are on a diet right now. We’re trying to get “healthier,” but why isn’t it working? It’s not for lack of trying, but the most popular approaches aren’t cutting (literally) the pounds.
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The Psychology of Mindless Eating

The average person makes 200 food related decisions every day, most of them subconscious. That’s one every 7 minutes! Mindless eating is the fastest way to derail your diet and nutrition goals.